Marketing in Florence, built around the follow-up
The businesses winning in Florence are usually not the best at what they do. They are the easiest to find, the quickest to reply, and the clearest about what happens next. That is a systems problem, not a talent problem, and it is fixable.
Nobody can say where the last ten customers came from
Ask most Florence owners and you get a shrug and a guess. Which means every marketing decision after that is also a guess, including the expensive ones. Ten minutes of asking each new customer beats any analytics dashboard you will ever be sold.
What we do in Florence
Five divisions, one team, for companies and for individuals. Most Florence engagements start with one of them and grow into the others once the first is paying for itself.
Business Consulting
Who your Florence business is actually for, what you sell, and how the sale happens — written down so every other decision has something to point at.
Branding & Design
Logos, brand systems, packaging, signage and print that survive contact with the real world. Built as a system with rules, not one file you are afraid to touch.
Web Design & Development
Websites and online stores for Florence that load fast, say the right thing, give one obvious next step, and report back on what happened.
Advertising & Media
Search and social campaigns aimed at Florence and the surrounding area, plus a plain-language teardown of what your competitors are doing that you are not.
AI & Automation
Follow-up that never sleeps, a chat assistant trained on your business, and internal tools that replace the spreadsheet holding everything together.
Two jobs, and one of them is invisible
Doing the work is one job. Being known for it is a different one, and nobody teaches the second. Plenty of people in Florence are excellent and quiet, watching louder and worse get hired instead. That is a fixable problem, not a personality flaw.
One team, one line of accountability
You are not managing a designer, a copywriter, an ads person and an automation contractor who all blame each other when something slips. One team covers strategy, creative, the website, the campaigns and the automation — and one person answers for whether it worked.
Five divisions, one diagnosis
Consulting, creative, digital, media, and AI and automation. Keeping them under one roof means the diagnosis does not get lost in handoffs between vendors. Most Florence engagements start with one division and grow into the others once the first is paying for itself.
Steal our playbook: 10 pages on individual and business success
The same walkthrough we run on paying clients, written so you can run it yourself. Four moments decide whether a business grows or a career does. This shows you which one is costing you, and what to fix first.
- The four-moment audit — run it on your business or yourself in 30 minutes
- The 12-hour rule, and what it costs you to break it
- A follow-up sequence you can copy word for word
- What to track, and the three numbers that are worth a dashboard
Florence questions, answered
How do you charge?
Retainers run $800 to $2,500 a month depending on scope. One-off projects start around $700. Everything is quoted in writing before it starts, and there are no percentage-of-spend fees hiding in it.
What happens on the first call?
Twenty minutes. We ask what the business does, where the work comes from now, and what happens when someone gets in touch. By the end you will have a ranked starting point, whether or not you hire us.
Do you need access to everything up front?
No. We ask for what a specific piece of work needs, when it needs it. You will get one clear list rather than a drip of requests over three weeks.
Can we start small?
Yes, and plenty of Florence clients do. One project, see how it goes, decide about the rest afterwards. That is a reasonable way to buy from anyone you have not worked with before.
Also serving nearby
We work with businesses across Kentucky. If you are outside Florence, start here.
Ready when you are
Twenty minutes, no cost, no deck. We map where your Florence business is now, where you want it, and what to do first. If we are not the right fit, we will say so on the call.
Prefer to pick a slot yourself? Open the calendar.